There are a few things you can try to increase the click-through rate (CTR) of your website in Google search results:
Improve your meta titles and descriptions: Make sure that your titles and descriptions accurately reflect the content of your pages and are written in an enticing way that encourages users to click through.
Optimize your content: Ensure that your content is high-quality, relevant, and valuable to your target audience. This will make it more likely that users will click through to your website after seeing it in search results.
Use schema markup: Schema markup is a type of code that can be added to your website to help search engines better understand the content of your pages. This can lead to richer search results, which may entice more users to click through to your site.
Experiment with different ad formats: If you're running Google Ads, try experimenting with different ad formats, such as responsive search ads or expanded text ads, to see if they result in higher click-through rates.
Monitor and analyze your results: Keep track of your website's performance in search results using Google Analytics and other tools. Analyze your data to identify patterns and opportunities for improvement.
Remember that increasing your click-through rate is an ongoing process that requires regular monitoring and optimization. By implementing these strategies and staying up-to-date with the latest best practices, you can increase the visibility and click-through rate of your website in Google search results.